The Power of AI - Guided by Human Judgement

Specialising in qualitative and quantitative research, assisted by AI.

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Qualitative Insights

Conducting projects at greater speed and with improved content

Test visual concepts and and develop and test advertising with no interviewing required

Capturing non-verbal responses to give System 1 data

AI Assisted Concept Testing

Research Innovation

Ad and Concept Testing examples

rich social media analysis

Not replacing conventional market research, but adding a powerful and cost-effective option

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You didn’t come this far to stop

This involves four stages:

Identify social media platforms where consumers of your brand can be found.
Extract (‘scrape’) posts and conversations relating to your brand.
Analyse and sort this data with AI to create a dataset.
Upload your visual and texts concepts to be tested against your consumer dataset.

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Let us help you to win your next new business pitch

Demonstrate your deeper understanding of the client's brands

This video demonstrates how we transform social listening into a sophisticated market research powerhouse. Instead of simply monitoring mentions, we're now able to systematically select, analyse, and prioritise content from forum discussions across diverse platforms...

This turns scattered online discussions into structured insights that reveal not just what people are saying, but how their experiences of the brand are evolving.